Donatella Versace unveils Lady Gaga as the face of Versace’s 2014 Spring campaign bringing the lines “What do you wanna wear this Spring? What do you think is the new thing? what do you wanna wear this season?” from Gaga’s song “Donatella” into reality.
Shot by Mert Alas and Marcus Piggot. The campaign sees Lady Gaga channel a young Donatella complete with a long blonde wig and of course an amazing dress to go with.
Donatella described Gaga as the very definition of the iconic label “I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”